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Job Details

Specialist, CRM & Email Marketing

  • Location
  • BANGALORE, KA, India
  • Job Opened
  • September 15, 2022
  • Job Number
  • 220004S5
  • Remote
  • No
  • Banner
  • The Bay
  • Team
  • Marketing
  • Job Type
  • Full-Time


Who we are:

As North America’s oldest startup and Canada’s purpose-driven digital marketplace, The Bay is on a high-growth mission to rewrite the rules of retail to help Canadians live a colorful life. If you believe in the power of our iconic brand and thrive on problem-solving at scale, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We're looking for talented people who love a fast-paced environment, embrace change, and are looking to make an impact with groundbreaking ideas.

We are building a digital-first company and brand for a diverse world and we need an inclusive team to reach our potential. We strongly encourage applications from everyone to come and join a winning team that supports diverse thinking and demonstrates innovation, energy, creativity, and vision every day.

You can learn more and view available positions in Bengaluru, by visiting


Day in the Life:

The CRM & Email Marketing Specialist, Essentials will play a critical role in the launch of a new business providing everyday goods to customers. We are looking for an individual with proven experience developing and implementing email marketing campaigns for a DTC/e-commerce brand. This individual will be responsible for the execution of email programs which include outbound campaigns, customer behavior, and transactional-based trigger programs. This is a rare opportunity to join a start-up within a larger organization, be part of building the business from the ground up and build your team. This important contributor thrives in a fast-paced, data-driven environment, possesses a strong digital-focused mindset, and brings an entrepreneurial work style. This role reports to the Sr Manager, CRM Marketing.


What You Will Do

  • Execute email campaign build, set-up, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns
  • Design and build CRM/CEM consumer journeys through email and other activations based on consumer's maturity and engagement with the brand to drive retention, conversion, and engagement
  • Manage customer segmentation and personalization, list health, deliverability, email calendar reporting on core email and SMS KPIs, and collaborate with vendors to troubleshoot and enhance performance.
  • Use data and analysis to identify opportunities for new campaigns and automated flows, message cadence and cohorts
  • Be the subject matter expert for CRM and email marketing-related matters
  • Work with internal teams to build and test email creatives, journeys, tags, select database audiences and deploy using the company-preferred email marketing tools
  • Stay current with the latest CRM, Lifecycle Marketing and Marketing Automation trends
  • Leverage insights and best practices to continually improve decision-making, processes, campaign development activities, and data reporting accuracy


What You Will Need

  • 1-3 years of experience in a similar role within the eCommerce or retail industry
  • Prior experience in email audience set-up, data email analytics, journey & email design, email deployment, campaign management, A/B testing, and reporting.
  • Experience with CRM & marketing tools (Cheetah mail, Mailchimp, SAP Marketing Salesforce Commerce Cloud, Braze) for eCommerce & DTC
  • HTML and CSS programming experience is a must; JavaScript experience is a plus
  • UI/UX experience is a plus
  • Basic SQL is an asset, for pulling custom audiences
  • Demonstrated organizational abilities and exceptional attention to detail with technical expertise
  • Excellent communication skills - written and verbal
  • A structured thinker with strong critical thinking and problem-solving skills
  • Highly organized, detail-oriented, and able to adapt quickly to changing priorities in a fast-paced environment
  • Able to build strong relationships with, collaborate with, and influence business partners
  • Desire and ability to build structure in an ambiguous, fast-paced environment that is both a matrix organization and yet a start-up



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Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.