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Job Details

Sr. Manager Performance Marketing (Zellers & Everyday at The Bay)

  • Location
  • TORONTO, ON, Canada
  • Job Opened
  • November 4, 2022
  • Job Number
  • 220005SA
  • Remote
  • Hybrid
  • Banner
  • Zellers
  • Team
  • Marketing
  • Job Type
  • Full-Time


Day In The Life:

The Sr. Manager, Performance Marketing will play a critical role in the launch of two new businesses, leading Paid Social, Search and Digital strategy and execution. We are looking for a performance marketer with proven experience leading the paid media strategy and execution for a DTC / eCommerce brand. This individual will own and manage key aspects of the Everyday and Zellers Brand and Performance Marketing activities within paid social and SEM. They will work in partnership with marketing, creative and agency teams, to support the overarching and company-wide digital media strategy. This is a rare opportunity to join a start-up within a larger organization, be part of building the business from the ground up and build your team.  This leader thrives in a fast-paced, data-driven environment, possesses a strong digital-focused mindset, and brings an entrepreneurial work style. This role reports to the DVP, Performance Media.

This role will actively support our DE&I framework by identifying opportunities to increase and promote diversity in our teams, products and brands. They will lead with inclusion to nurture our OneTeam culture by removing barriers for our Associates and communities.


What You Will Do:

  • Manage Paid Social strategy and execution for Everyday by the Bay  and Zellers across platforms (FB/IG, Snap, Twitter, TikTok, Pinterest, Influencer Amplification) as a function of digital strategy
  • Lead SEM strategy and execution across Google/Bing Ads platforms (Shopping/PLA, Paid Search, Discovery, Flyer) as a function of digital strategy
  • Plan, execute and optimize campaigns against full funnel objectives from driving brand lift, consideration, conversion and omnichannel ROAS targets
  • Partner with internal marketing, brand, creative teams to launch tactical campaigns using a data-led approach to inform campaign planning
  • Build partnerships with media and agency partners, collaborating with strategy and analytics teams to drive annual social learning agenda, measurement and experimentation roadmap
  • Provide proactive and strategic campaign recommendations on a regular basis
  • Work cross-functionally to translate campaign briefs into consumer-led campaigns, partnering with creative and marketing to deliver creative that breaks through and is built native to each social platform


What You Will Need:

  • Minimum of Bachelor's degree, or equivalent work experience in marketing, eCommerce, or digital media/mobile/app
  • 5+ Years of hands-on Experience in Paid Social platforms (FB/IG, Snap, Twitter, TikTok, Pinterest) with a track record of growth
  • 5+ Years Experience hands on in SEM platforms
  • Experience using Google Ads and Microsoft Ads on large scale eCommerce/Shopping campaigns
  • Strong communicator and able to build cross functional internal and external partnerships (Creative, Marketing, Vendors)
  • Ability to present ideas, a creative problem solver that connects media to business objectives
  • Experience working with Feed Partners to launch dynamic product campaigns (GMC, Feedonomics, ProductsUp, Versafeed)
  • Asset: Experience and/or knowledge of ad tech (GMP, Adobe, Pixel Implementation)


What You Can Expect:

  • A People-first culture where One Team spirit and Diversity, Equity, and Inclusion are celebrated and promoted at every step of the way
  • An opportunity to work with highly supportive teams to help you build the career you want and leave your Stripe at The Bay
  • A competitive benefits package including unlimited paid vacation, medical, dental, vision, parental leave top up coverages, retirement savings and more
  • A ways of Working Program that enables you to work where you are most effective
  • A living Well Program that provides a variety of offerings and resources to enhance your physical, mental, and financial wellness, including corporate gym membership rates.
  • An amazing associate discount of up to 40% off top brands


About The Bay:

As Canada’s oldest startup, The Bay is a digital-first, purpose-led retailer. Our mission is to help Canadians live their best style of life.

The Bay is on a high-growth trajectory to become one of the largest digital retail businesses in Canada through and its Marketplace. If you are looking to join an iconic brand, create impactful change and be recognized for your work, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are a digital-first company and brand for a diverse world and we need a diverse team to reach our potential.  Come and join a winning team that supports collaboration and demonstrates innovation, energy, creativity and vision every day.


Interested in Social Media?

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NOTE: Only applications submitted online will be accepted.

The Bay welcomes all applicants for this position; however only those selected for an interview will be contacted.


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Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.