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Job Details

Senior Manager, Engagement Marketing (12month Contract)

  • Location
  • TORONTO, ON, Canada
  • Job Opened
  • November 7, 2022
  • Job Number
  • 220005SO
  • Remote
  • Hybrid
  • Banner
  • The Bay
  • Team
  • Marketing
  • Job Type
  • Full-Time w/o Benefits


Day In The Life:
The Senior Manager of Engagement Marketing reports to the Vice President of Growth and will be a key contributor to building a digital-first and purpose-driven brand. This individual is a highly analytical thinker who will partner with internal teams and external vendors to ensure the development and accurate execution of targeted channel content from end-to-end. They will lead the strategy to ensure email, SMS, push and Direct Mail programs have strong strategies, customer journeys and are continually optimized through analytics. They will strive to increase profitability through collaborative and measured use of integrated, multi-channel digital marketing practices and tools. They will derive insights from results and share recommendations with the broader digital and marketing teams. They will serve as an advocate for channel best practices for The Bay internally. This individual will own and accelerate the personalization, automation and segmentation strategy.


What You Will Do:

  • Build customer journeys/flows and develop implementation plans for new program initiatives with a focus on automated campaigns and a personalized customer relationship
  • Support the Vice President of Growth in developing yearly, quarterly, and monthly email, SMS, push, and direct mail strategies to improve channel performance and optimize performance
  • Lead and coach direct reports, and the larger team, for campaign management across channels
  • Represent the personalization stream of the Engagement Marketing team among cross-functional partnerships, presenting recommendations for program enhancements and new initiatives in order to meet business goals
  • Develop customer segmentation strategies across marketing retention channels to determine the target audiences for each message 
  • Develop customer acquisition strategies across OMNI channels and build flows for newly acquired customers
  • Pitch new channels and tactics to elevate personalization and automation strategies
  • Derive insights from reports on performance metrics, analyze results and identify enhancement opportunities
  • Work closely with internal stakeholders and vendors to ensure technical aspects of emails are functioning, including link tracking, customer subscription inquiries and acquisition feed lists
  • Analyze data, present findings to upper management and make strategic recommendations for future marketing campaigns and initiatives to help optimize campaign performance and ROI
  • Identify ways to optimize and streamline current processes 
  • Develop a lead-gen acquisition strategy for our channels to grow its customer base and a content/cadence plan for this new audience
  • Be the ‘go-to’ Engagement Marketing channel expert for the Marketing team and recommend communication plan modifications for a best-in-class customer experience
  • Responsible for managing the annual and monthly budget forecast, as well as invoice submissions for all Engagement Marketing programs


What You Will Need:

  • Bachelor’s degree in Marketing, Communications or a related field
  • 7+ years of relevant experience, including experience in email marketing and digital marketing at a retailer, tech company or agency
  • In-depth understanding of key performance metrics and the ability to recognize how they might impact the business
  • Excellent project management skills with the ability to prioritize tasks
  • Proficient in Excel (including creating pivot tables/advanced formulas), Word, PowerPoint
  • Strong written and verbal skills; ability to build cross-channel relationships and influence key business partners with a respectful, can-do attitude
  • Strong analytical and thought leadership skills 
  • Hyperaware of email marketing trends, best practices technologies
  • Hands-on experience working with ESP and analytical tools 
  • Strong organizational skills, a keen eye for detail, and the ability to manage multiple projects simultaneously
  • Enjoy working in a fast-paced and ever-changing environment, and motivate the Engagement Marketing team to enhance their personal performance and grow their skill set


What You Can Expect:

  • A People-first culture where One Team spirit and Diversity, Equity, and Inclusion are celebrated and promoted at every step of the way
  • An opportunity to work with highly supportive teams to help you build the career you want and leave your Stripe at The Bay
  • A competitive benefits package including unlimited paid vacation, medical, dental, vision, parental leave top up coverages, retirement savings and more
  • A ways of Working Program that enables you to work where you are most effective
  • A living Well Program that provides a variety of offerings and resources to enhance your physical, mental, and financial wellness, including corporate gym membership rates.
  • An amazing associate discount of up to 40% off top brands


About The Bay:

As Canada’s oldest startup, The Bay is a digital-first, purpose-led retailer. Our mission is to help Canadians live their best style of life.

The Bay is on a high-growth trajectory to become one of the largest digital retail businesses in Canada through and its Marketplace. If you are looking to join an iconic brand, create impactful change and be recognized for your work, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are a digital-first company and brand for a diverse world and we need a diverse team to reach our potential.  Come and join a winning team that supports collaboration and demonstrates innovation, energy, creativity and vision every day.


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NOTE: Only applications submitted online will be accepted.

The Bay welcomes all applicants for this position; however only those selected for an interview will be contacted.

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Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.