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Job Details

Sr. Manager Performance Marketing

  • Location
  • TORONTO, ON, Canada
  • Job Opened
  • January 4, 2023
  • Job Number
  • 2300000K
  • Remote
  • Hybrid
  • Banner
  • Zellers
  • Team
  • Marketing
  • Job Type
  • Full-Time



Day In The Life:


The Manager, Performance Marketing, Zellers will play a critical role in the launch of a new business, leading Paid Social, Search and Digital strategy and execution. We are looking for a performance marketer with proven experience leading the paid media strategy and execution for a DTC / eCommerce brand. This individual will own and manage key aspects of the Zellers Brand and performance marketing activities within paid social and SEM. They will work in partnership with marketing, creative, agency teams and vendors, to support the overarching and company-wide digital media strategy. 


This is a rare opportunity to join a start-up within a larger organization and be part of building the business from the ground up. This candidate thrives in a fast-paced, data-driven environment, possesses a strong digital-focused mindset, and brings an entrepreneurial work style and mindset. This role reports to the DVP, Marketing, Zellerswith a dotted line to the DVP, Performance Marketing, The Bay.


This role will actively support our DEI framework by identifying opportunities to increase and promote diversity in our teams, products and brands. They will lead with inclusion to nurture our OneTeam culture by removing barriers for our Associates and communities.


What You Will Do:

  • Manage Paid Social strategy and execution for Zellers across platforms (FB/IG, Twitter, TikTok, Pinterest, Influencer Amplification) as a function of digital strategy
  • Lead SEM strategy and execution across Google/Bing Ads platforms (Shopping/PLA, Paid Search, Discovery, Flyer) as a function of digital strategy
  • Plan, execute and optimize campaigns against full funnel objectives from driving brand lift, consideration, conversion and omnichannel ROAS targets
  • Partner with internal marketing, brand, creative teams to launch tactical campaigns using a data-led approach to inform campaign planning
  • Build partnerships with media and agency partners, collaborating with strategy and analytics teams to drive annual social learning agenda, measurement and experimentation roadmap
  • Provide proactive and strategic campaign and optimization recommendations on a regular basis
  • Work cross-functionally to translate campaign briefs into consumer-led campaigns, partnering with creative and marketing to deliver creative that breaks through and is built native to each social platform

What You Will Need:

  • Minimum of Bachelor's degree, or equivalent work experience in marketing, eCommerce, or digital media/mobile/app
  • 5+ years of hands-on experience in Paid Social platforms (FB/IG, Snap, Twitter, TikTok, Pinterest) with a track record of growth
  • 5+ years experience hands on in SEM platforms
  • Experience using Google Ads and Microsoft Ads on large scale eCommerce/Shopping campaigns
  • Strong communicator and able to build cross functional internal and external partnerships (Creative, Marketing, Vendors)
  • Ability to present ideas, a creative problem solver that connects media to business objectives
  • Experience working with Feed Partners to launch dynamic product campaigns (GMC, Feedonomics, ProductsUp, Versafeed)
  • Asset: Experience and/or knowledge of ad tech (GMP, Adobe, Pixel Implementation)

What You Can Expect:

  • A People-first culture where One Team spirit and Diversity, Equity, and Inclusion are celebrated and promoted at every step of the way
  • An opportunity to work with highly supportive teams to help you build the career you want and leave your Stripe at The Bay
  • A competitive benefits package including unlimited paid vacation, medical, dental, vision, parental leave top up coverages, retirement savings and more
  • A ways of Working Program that enables you to work where you are most effective
  • A living Well Program that provides a variety of offerings and resources to enhance your physical, mental, and financial wellness, including corporate gym membership rates.
  • An amazing associate discount of up to 40% off top brands

About The Bay:


As Canada’s oldest startup, The Bay is a digital-first, purpose-led retailer. Our mission is to help Canadians live their best style of life.

The Bay is on a high-growth trajectory to become one of the largest digital retail businesses in Canada through and its Marketplace. If you are looking to join an iconic brand, create impactful change and be recognized for your work, we want you to join our team.

At The Bay, smart, high-performing team members will challenge you to learn and grow every day. We value ambitious work and great ideas grounded in data and insights. We are looking for talented people who love a fast-paced environment, embrace change and are looking to make an impact with groundbreaking ideas.

We are a digital-first company and brand for a diverse world and we need a diverse team to reach our potential. Come and join a winning team that supports collaboration and demonstrates innovation, energy, creativity and vision every day.


About Zellers

One of HBC’s most beloved brands, Zellers holds a special place in Canada’s maple leaf-shaped heart. And now, with a brand spankin’ new website and 25 locations (to start!) within Hudson’s Bay stores across the country, customers can expect a helpful, playful shopping experience packed full of low prices day in, day out. With a core focus on design and value - and a healthy dash of the nostalgia Canadians know and love -  Zellers is gearing up to become shoppers’ new go-to, from lifestyle to home and almost everything in between.  



NOTE: Only applications submitted online will be accepted.

The Bay welcomes all applicants for this position; however only those selected for an interview will be contacted


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Thank you for your interest In The Bay. We look forward to reviewing your application.

The Bay provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HBC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The Bay welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used.